B2B/Matchmaking Participants

B2B/Matchmaking Participants

We look forward to opening our doors to business members of our individual WTCs at this year’s General Assembly. In close cooperation with the World Trade Centers Association, we have added a business development program to provide for our mission of connecting the business world. We will host an information fair for our visiting companies to showcase themselves to the network and we will enable peer-to-peer meetings through our conference networking app.


International business-to-business matchmaking event and convention in conjunction with the WTCA GA


Over 60 countries will be represented at the coming General Assembly in Leeuwarden and World Trade Centers will bring delegations that will include their member companies. With over 350 internationals expecting to attend, this year's GA will be a huge opportunity to network and exchange information with your peers from other regions.

We will focus on several societal challenges and their related sectors like water (technology), food & agriculture (the Netherlands is the world's 2nd largest exporter of food products), health (life sciences), energy and real estate.


For the companies in attendance, we will offer a 3 day event starting on the Sunday afternoon with a welcome reception to meet other international companies and  WTC delegates. On Monday there will be a matchmaking event with a comprehensive workshop program. The workshops will focus on international business, industry sectors and company representations.

On Tuesday we offer tailor-made business tours! These tours will be especially adjusted to your wishes and needs. Within a week of your resgitration you will be contacted to set up an interesting program in which you can meet and/or visit Dutch companies, knowledge institutes, sector related networks, and demonstration sites.

Wednesday morning is reserved for follow-up meetings and the afternoon for sightseeing. Finally, later that day everybody will go to Amsterdam for a networking event at WTC Amsterdam, and to enjoy the city.



The business-to-business matchmaking will be organized through our NetworkApp. In the mobile app, you will be able to enter your company profile and a description of the parties you would like to meet.


Click here for more information.


World Trade Centers Association General Assembly 2018 Program for companies, government, and others: see below.


Enrollment for the B2B Tailor Made Tours on the 24th of April can be done at the Trade Desk and by sending an email to f.kooistra@wtcleeuwarden.nl


Sunday, April 22

17:00 – 21:00


18:30 – 21:00

Welcome Reception




Monday, April 23

08:00 – 09:30

Registration continues

08:30 – 16:30

Information fair

09:30 – 10:00

Official opening of the convention

10:00 – 12:00

General Session

12:00 – 13:00

Network Lunch

12:00 – 16:30

Interactive Program

  • Information fair
  • Workshops
  • Matchmaking
  • Enrollment for B2B Tailor Made Tours and company visit to DVC can be done at the Trade Desk!

16:30 – 18:00

WTCA GA Happy Hour


Free Evening




Tuesday, April 24


Arrival at WTC Leeuwarden.

Depending on your tour of choice you will depart at 08.00 / 08.30 or 09.00 

08.00 - 18.00

08:30 - 18:00

08.30 - 17.00

09.00 - 17.00

Departure Energy and Sustainability Tour (20 slots)

Departure Dairy Tour (20 slots)

Departure Health Tour (20 slots)

Departure Water Technology Tour (20 slots)

19:30 – 22:30

Gala Dinner




Wednesday, April 25

09:00 – 09:30

Arrival at WTC Leeuwarden

09.30 - 12.00

09:30 – 13:00

Company visit Dokkumer Vlaggen Centrale (20 slots)

Open for Company Visits and Meetings

13:00 – 17:30

Bus tour to Amsterdam incl. Frisian sightseeing

17:30 – 20:00

Reception Amsterdam


Check in Hotels Amsterdam

From 20:00

Free Evening




Thursday, April 26

From 09:00/09:30

Cultural Program (optional and at your own expenses)

  • Sightseeing Tour Keukenhof
  • Sightseeing Tour of Zaanse Schans / Broeker Veiling Museum
  • Sightseeing Tour of Volendam / Marken




Friday, April 27 

From 09:00 – 12:00